Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk

A fluoride-free, natural whitener that swaps harsh chemicals for activated charcoal.

Full manufacturer title

hello Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk, 4 oz 4 Ounce (Pack of 3) Charcoal

Typical price

$16

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hello Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk, 4 oz 4 Ounce (Pack of 3) Charcoal image 1

Ravvy verdict

89.8 / 100

Choose this three pack if you want a natural whitening alternative and don't mind the messy sink cleanup that comes with charcoal.

Best for: eco-conscious consumers and those avoiding fluoride or SLS
Buy it if: You want noticeable surface stain removal without peroxide.
Skip it if: You prefer high-foam formulas or those requiring fluoride for cavity prevention.
Best alternative: Ollie Fluoride Free 10% Nano Hydroxyapatite Toothpaste, Clean Mint, 4oz Clean Mint 4 Ounce (Pack of 1) (health-conscious consumers and those with chronic tooth sensitivity)

How it scores on what matters

Ingredient Safety95.0
Flavor Quality92.5
Value for Money88.0
Enamel Gentleness86.5
Whitening Power84.0

Ravvy factor scores, 0 to 100, derived from specs, owner reviews and category norms.

What it is

Hello Epic Whitening Activated Charcoal Toothpaste offers a departure from traditional drug store pastes by utilizing sustainable bamboo charcoal to lift surface stains. This fluoride-free formula is designed for those who prefer a more natural approach to oral hygiene, leaning on coconut oil and fresh mint for a clean feeling rather than synthetic foaming agents or artificial sweeteners. The black paste is visually striking but formulated to be gentle on enamel, making it a viable option for daily use without the sensitivity often associated with peroxide-based whiteners. While the charcoal provides effective mechanical cleaning to brighten your smile, the omission of SLS means you will experience less foam than standard pastes. Users will notice a crisp, natural mint flavor that avoids the chemical aftertaste found in many mass-market brands. It is a solid choice for health-conscious consumers looking for a vegan-friendly and cruelty-free product that looks as modern as it performs.

Ravvy AI insight

The 4.5 star rating across over 46,000 reviews suggests high satisfaction with the flavor profile compared to other gritty charcoal brands. While the price per ounce is higher than budget pastes, the triple pack offers significant value for a specialty formula that avoids titanium dioxide and sulfates.

Generated from owner feedback, product specs, pricing, and retailer data. Last updated Aug 20, 2026.

What owners praise

Noticeable surface stain removal without peroxide
Pleasant mint flavor without artificial sweeteners
Completely vegan and cruelty-free formula
SLS-free which is better for sensitive mouths
Contains soothing coconut oil for mouth feel

What to know first

Black paste can be messy and stain light-colored sinks
Lack of fluoride may not suit high-risk cavity patients
Produces very little foam compared to standard toothpaste

Specifications

UPC: 819156023449
Flavor: Mint
Capacity: 4 ounces
Item Form: Paste
Brand Name: hello
Unit Count: 12 Ounce
Item Weight: 4 ounces
Manufacturer: Colgate-Palmolive Co
Model Number: 61038897
Item Dimensions: 2.87 x 0.13 x 6.22 inches
Number of Items: 3
Target Audience: Unisex-Adults
Product Benefits: Whitening
Item model number: 61038897
Material Features: Paste
Package Type Name: Tube
Active Ingredients: activated charcoal,coconut oil
Material Type Free: Artificial Flavors Free, Artificial Sweeteners Free, Fluoride Free, Gluten Free, Microbead Free, Paraben Free, Peroxide Free, Sodium Lauryl Sulfate Free, Sulfate Free, vegan
Product Dimensions: 2.87 x 0.13 x 6.22 inches; 4 ounces
Allergen Information: Gluten Free
Age Range Description: Adult
Manufacturer Part Number: 61038897
Recommended Uses For Product: Teeth Whitening

How to get the most out of it

Gentle Brushing

Because charcoal is naturally abrasive, you do not need to scrub hard. Use a soft-bristled brush and let the ingredients do the work to protect your enamel over time.

Ownership tips

tip

Manage the Mess

Charcoal toothpaste can leave black speckles on your sink and mirror. Rinse your sink immediately after spitting to prevent the charcoal residue from drying and sticking to the porcelain.

care

Store Upright

Keep the tube stored cap-down to ensure the paste remains near the opening, as the SLS-free formula can sometimes settle or become thicker in cold temperatures.

Frequently asked questions

Does this toothpaste contain fluoride?

No, this specific version of Hello toothpaste is fluoride-free. It is designed for consumers who prefer to manage their oral health without fluoride, utilizing charcoal and xylitol instead.

Will it stain my dental work like crowns or veneers?

While it is generally safe for most dental work, charcoal can occasionally cling to the edges of bonding or porous materials. Consult your dentist if you have extensive cosmetic dental work before switching.

Is it safe for children?

This product is labeled for adult use. While it lacks harmful chemicals, the abrasive nature of charcoal and the lack of fluoride mean you should check with a pediatrician for children under 12.

Does it taste like charcoal?

Not at all. The flavor is dominated by fresh mint and a hint of coconut oil. The charcoal is tasteless and serves primarily as a cleaning agent rather than a flavor component.

Where can you buy the Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk?

Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk is sold through Amazon, and hello also lists it through its own site and major retail partners. The buy link on this page goes straight to the current Amazon listing, which is where stock and pricing update most often.

How much does the Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk cost?

The last price Ravvy recorded was $16. Retail pricing on oral care moves with promotions and stock, so treat that figure as a reference point and check the live listing before you buy.

How do you get the Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk for a cheaper price?

Three tactics work best: watch for holiday and seasonal sale events when oral care discounts run deepest, compare the open box or renewed listing against new stock, and check whether hello is running a coupon or bundle. Adding the product to your Ravvy wishlist keeps it handy so you can revisit the listing when prices drop.

Is the Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk in stock right now?

It was in stock at our last check. Availability on popular oral care can change within hours, so the live listing is the source of truth.

Is the Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk worth it?

Ravvy scores it 89.8 out of 100. The strongest argument for it is noticeable surface stain removal without peroxide. The trade off to weigh is black paste can be messy and stain light-colored sinks.

Who should buy the Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk?

It fits eco-conscious consumers and those avoiding fluoride or SLS If that does not describe your situation, compare it with the other options in Oral Care before committing.

What are the key specs of the Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk?

UPC: 819156023449. ASIN: B09P1V89KL. Flavor: Mint. Capacity: 4 ounces.

What are good alternatives to the Epic Whitening Activated Charcoal Fluoride Free Toothpaste, 3Pk?

Compare it against the other scored picks in Oral Care on Ravvy. We rank every option in that group by the same criteria, so you can see which model wins on value, quality, and owner sentiment before you decide.

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